I anticipate we will hear this phrase – “Big Data” – more in the near future. It stands for massive volumes of data used to create big change. A recent report by McKinsey discussed this in some detail
They conclude. the computer and electronic products and information sectors are poised to gain substantially from the use of Big Data. Finance, insurance and government are also positioned to benefit strongly as long as the decision makers develop a data driven mindset . The biggest barriers will remain around privacy and security. Legal issues will need to be addressed before data can be copied and combined with other data sources. The question of ‘fair use’ will also need to be addressed.
The report points out that the sectors that achieved a leap in productivity around the turn of the century shared three broad characteristics in their approach to IT. First, they tailored their IT investment to sector-specific business processes and linked it to key performance levers. Second, they deployed IT sequentially, building capabilities over time. Third, IT investment evolved simultaneously with managerial and technical innovation.
To give an example of the value that can be realized – in the retail sector alone marketing levers via Big Data can affect 10 to 30 percent of operating margin; merchandising levers can affect 10 to 40 percent; and supply chain levers can have a 5 to 35 percent impact.
Of note – and this is going to be critical to policy makers. The pool of graduates with capability for deep analytical thinking is strongest in the following five countries. I am sure there is more to being a success in the knowledge economy than having the biggest pool of talent, but the following five countries seem to be well positioned to dominate the space in the foreseeable future.
- USA
- China
- India
- Russia
- Brazil
The full report can be downloaded from here.
In my opinion there are a few key enablers that are key to realizing the potential of Big Data.
- Political and managerial will: trust and understanding of insights from Big Data for use in driving change
- Insights visualization: delivering insights from Big Data truthfully and meaningfully for building organizational will for change
- Data fusion: Big Data stands to grow exponentially with integration of image, audio and social data.
- Open source technologies for data storage and processing: I feel that the high cost of technology is a barrier. mass adoption of open source technologies such as R, Cassandra, Hadoop will build a technological workforce capable of delivering on the promise of Big Data.


