- Plan marketing spend across channels and campaigns
- Measure cross-channel attribution across the multi-device customer journey to sales
- Look beyond last click attribution
- Measure impact of organic and paid consumer engagement
- Measure performance of web search, social and mobile content engagement
Before Infernotions we would collect data on clicks and spend but had difficulty linking ad performance to sales. Furthermore, the impact to phone sales was largely unknown. Infernotions shed light on what's working and how well. Some of this was common knowledge - like the declining returns on increasing Google spend but the Bing opportunity is a big insight for me and I am going to use it in the months to come. Alan Young, Director of E-commerce and Marketing, WeGotLites
WeGotLites Success Story
See how Infernotions' Revenue Attribution Solution helped WeGotLites improve its returns on ad spend
- Single access point to Google, Bing, Yahoo and other advertising channels
- Learn sales contribution of each channel
- Identify high ROI campaigns for each channel
- Get guidance on bid and spend strategy per campaign
- Automated, optimal guidance on where to spend next.
- Identify every touch-point and relative weight on path to conversion
- Measure channel, device impact on customer path to conversion
- Learn how much to bid on mobile campaigns
- Profile acquisition path characteristics of cart abandonments
- Assess incremental revenues driven by affiliate channels (if any)
We had trouble keeping the lights on for our social channel because, not selling directly to consumers, it was hard to justify what sales we were getting for our effort. Infernotions helped us identify which types of content were most effective. We found that positioning healthy food options content for parents with busy lives had the most impact on sales and we have shifted social activity around that message.Global Digital Marketing Leader
What’s social engagement worth?
See how Infernotions' Revenue Attribution Solution helped a consumer electronics brand measure the impact of social engagment
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Access to the Big Data consumer analytics and the rapid turnaround has improved my team's effectiveness in support of business decision-making.Susheem Gupta, Manager Strategy and Analytics, Epson America, Inc.